Product Marketing Leader
for B2B Tech Companies
My name is Justin Shelby, I am a product marketing leader with extensive experience in fast-paced and award-winning global technology companies. With a diverse background in hyper-growth AdTech, SaaS and AI-led environments, I have a natural ability for elevating product marketing functions, bringing teams together and leading strategic cross-functional initiatives.
Proudly worked with award-winning global technology companies
WHAT I CAN DO
I'm a B2B and AI Marketing Expert
Market Research
& Competitive Analysis
Process of gathering and analyzing data related to a product and its market, to inform marketing strategies that will maximize the product’s success in the market
User
& Buyer Persona
Create detailed profiles of the ideal user and buyer of a given product to inform marketing strategies that resonate with their needs, behaviors, and preferences.
Positioning
& Messaging
Develop a unique selling proposition and messaging strategy to differentiate a product from competitors and communicate its value proposition effectively to the target audience.
Sales Enablement
& Training
Create tools, resources, and training programs based on market research, to equip the sales team with the knowledge and materials needed to sell the product effectively.
Go-To-Market
Strategy
Develop a comprehensive plan to launch and promote a product effectively, targeting the right audience, through the right channels, and at the right time, to maximize its impact and success in the market.
Strategic
Guidance
Provide strategic guidance and insights to decision-makers, to inform key business decisions related to product development, marketing, and growth, and ensure alignment with the company’s overall goals.
Work with me on your product marketing strategy and accelerate your startup growth by following tested and proven GTM frameworks developed from 12+ years of operating experience in the B2B Tech industry.
MY APPROACH
How to establish an effective growth strategy
It starts with a Product Market Fit
This process involves researching the right market segment, understanding customer needs or pain points, and developing a pricing strategy that aligns with customer value.
1
An Clear Product Strategy
In this step, you want to develop a product roadmap that addresses your customer needs and market trends, and continuously improve your product based on feedback.
2
An Effective Go-To-Market
It's now time to put your product in front of your target customers. In this part of the process, you want to develop a sales and marketing plan that aligns with the product and market strategy, identifying key channels and partnerships to reach customers, and optimizing the sales process to maximize revenue.
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