Justin Shelby

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LET’S MAKE YOUR NEXT MOVE COUNT

i'm Justin Shelby
AI Enthusiast, Tech Marketer, Keynote speaker.

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I help B2B tech companies clarify their positioning, build go-to-market strategies, and equip sales teams to turn product value into customer conversations.

POSITIONING & MESSAGING

GO-TO-MARKET STRATEGY

MARKETING STRATEGY

PRODUCT LAUNCHES

SALES ENABLEMENT

COMPETITIVE INTELLIGENCE

WEB CONTENT

BRANDING

TECHNICAL ILLUSTRATIONS

POSITIONING & MESSAGING

GO-TO-MARKET STRATEGY

MARKETING STRATEGY

PRODUCT LAUNCHES

SALES ENABLEMENT

COMPETITIVE INTELLIGENCE

WEB CONTENT

BRANDING

TECHNICAL ILLUSTRATIONS

about myself

15+ years in marketing
50+ Global product launches

90%

Claude

80%

OpenAI

85%

Adobe CC

95%

Google WS

70%

Grok Bot

Technology is my world. product marketing is my jam.

I’m Justin Shelby, a product marketing consultant with 15+ years across marketing and advertising technology, including 11+ years in product marketing. My experience spans AdTech, SaaS, and AI, from building product marketing functions to leading positioning and global launches.

I help B2B tech companies make complex products easier to understand and adopt. That means connecting strategy with execution: messaging, web content, technical illustrations, and sales materials that bring your product’s value to life.

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Experience Across Leading Companies