About me
I’m Justin Shelby, a product marketer with over 12+ years of experience turning complex ideas into clear, compelling strategies that drive growth. My passion lies in combining technology and storytelling to help startups and growing businesses unlock their full potential.
Throughout my career, I’ve partnered with cross-functional teams to craft impactful go-to-market strategies, develop customer-centric messaging, and create deliverables that empower teams to execute with confidence. From refining value propositions to building comprehensive launch plans, I’ve worked across diverse products, company sizes, and structures to deliver results that matter.
At the heart of my work is a dedication to simplifying the complex, whether it’s creating a messaging framework for a cutting-edge tech product or guiding solopreneurs through their first go-to-market journey. My approach is strategic, actionable, and rooted in years of hands-on experience helping businesses navigate their toughest challenges.
When I’m not collaborating with founders or refining go-to-market strategies, you’ll likely find me surfing, spending time with my family, or sharing product marketing tips on my YouTube channel. If you’re ready to elevate your product marketing game, let’s connect and explore how we can work together.
A Creative Partner for Your Journey
Over the years, I’ve come to realize that my passion for product marketing goes far beyond the typical 9-to-5. I thrive on creating, building, and helping others unlock their potential. I started justinshelby.com to offer the kind of support I wish I had when navigating the early stages of my career or tackling big challenges with limited resources.
Whether you’re a solopreneur, an early-stage founder, or someone operating without authority in a fast-paced organization, I know how valuable it is to have someone to bounce ideas with, validate your next steps, or bring clarity to complex problems. Sometimes, it’s not about having all the answers but about finding the right perspective to move forward with confidence.
I’m also working on an exciting startup that’s set to transform how product marketing gets activated for startups and growing companies. It’s still in the works, but this project is fueled by my passion for solving real-world challenges with fresh ideas, smart strategies, and tools that actually make a difference. Big things are on the way!
If you’re ready to take your product marketing to the next level, let’s connect.