Expertise

WHAT I CAN DO

Drive growth and differentiation with the right product marketing framework

Early Stage

Early-stage startups want to find and execute product-market fit as quickly as possible. The issue is that you’re dealing with a lot of unknowns and I can help you craft a product marketing strategy that will increase your growth results.

Market and competitive research

Ideal customer profile (ICP) and persona segmentation

Value proposition design

Positioning and messaging

Minimal viable marketing

Growth Stage

With a solid product market fit and value proposition in hands, it’s now time to scale and drive growth. I can assist you with identifying the key channels to reach your customers, and optimizing the sales process to maximize your revenue.

Go-to-market Plan

Sales Enablement

Customer growth and retention

Sales-funnel and marketing tactics

Software testing lifecycle support

Here's how we can work together

PMM Advisory

I help you diagnose areas of improvements

Whether you want to have a second pair of eyes on your GTM strategy, help diagnose your lead funnel, assess your positioning – I would be more than happy to work with you. Whatever your needs might be, we will work together to problem-solve those identified areas of improvements.

Examples:

PMM Execution

I embed myself in your business

That’s pretty much where I become one with your team to tackle your product marketing problems. The idea is to help your team on the execution side of things while driving positive outcomes in a short amount of time.

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PMM Coaching

I empower your product marketing journey

Whether you’re aiming to sharpen your skills on a specific project, seeking guidance for career advancement, aspiring to build and lead a high-performing product marketing team, or considering a pivot into the dynamic field of product marketing, I’m here to facilitate your growth and success

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Want to connect?

I’m your guy for early and growth-stage B2B Startups (AdTech, SaaS, Media).